Makeup
Conformity of makeup products with their content declaration, and the authenticity of product on the market, are assessed through the product itself.
How is the authenticity of product on the market confirmed?
Makeup is among the product groups in which counterfeiting is most concentrated. Packaging can be reproduced exactly; the component profile of the product cannot.
- Counterfeit products carry an exact reproduction of the packaging
- Conformity of pigments and colourants with the declaration requires separate confirmation
- The source of sales made under the brand name on marketplaces remains unclear
- Content confirmation for imported semi-finished goods and bulk fill rests with the manufacturer
Content verification
Matches the declarationBatch comparison
Matched the referenceAnalysis report
ReportProvided to makeup brands
Verification based on the product itself rather than its packaging.
Authenticity confirmation
The profile of product obtained from the market is compared against the brand reference and the result is reported.
Colourant control
It is confirmed that the declared colourants and pigments are present in the product.
Prohibited substance screening
It is documented that a substance not permitted by regulation is not present in the product.
Key considerations in makeup
Three priorities for this product group.
Concentration of counterfeiting
For products with high brand value, the effect of counterfeiting is seen on reputation more than on sales.
Contact with skin
For products applied to the face, content safety is the consumer’s first question.
Imported semi-finished goods
Content confirmation for externally sourced bulk fill and semi-finished goods rests with the manufacturer.
Let us define the verification scope for your makeup products.
Share your product range and sales channels, and we will propose an appropriate implementation.